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How a 12-person studio rebuilt a national archive without a single dark pattern

When the commission landed, the brief was deceptively simple: make two centuries of public records feel like a place worth visiting. No upsells, no cookie walls, no manufactured urgency. The team set a single rule on day one — if a feature wouldn’t survive being read aloud to a librarian, it didn’t ship.

What followed was a study in restraint: a typographic scale you could feel, a colour system pulled from the original ledgers, and a search that answered in a single breath. Here is how they did it.

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